Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen is the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the usual more youthful end associated with age spectrum – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges sees an enormous mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in the united states and western European countries, yet the demographic is underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million into the application.
The scene is familiar. Swipeable profiles, big images, bios however with one difference. All people have to upload a selfie included in the verification procedure, as well as an algorithm authenticates this from the other profile images offered. a good touch and a tragic indication of the changing times and difficulties with internet dating.
Dating apps are numerous. Any brand new software that is attempting to scale requirements a different sort of types of strategy and Argouges is wanting new stuff ; “Our company is testing plenty of various marketing techniques, utilizing a mixture of on the internet and offline, with a consider offline because we should meet our individual base and build up a dialogue together with them. As an example, this thirty days we are going to a selection of sporting, musical and cultural activities which are matching with this brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps prefer to utilize.
The question that is biggest, the thing that makes Lumen much better than competitors? So what does Lumen have that Tinder doesn’t? Relating to Andreev, it is about verification and much more pictures. Lumen utilizes AI and will need to have at the least three pictures for a profile. Hardly a groundbreaking brand brand new twist or unique UI but a progression that is interesting. The +50 market is unlikely to require as much great features to put on their attention. When around 40% of most marriages result in divorce within the UK and United States, Lumen may not should do certainly not occur and get for an market that meetmindful.net is underserved. Apps have inked a complete great deal less and seen success.
Argouges plus the group do not have everything prepared and so are willing to ask lots of concerns because the software rolls away. Andreev desires to learn; “Do individuals over 50 want up to now over 50 only? Would be the over-50s prepared for the software just solution? Are over-50s as easy to get as millennials online? Will we manage to have an age good influence on society? They are the concerns I will be asking within the coming months.”
Lumen is concentrated on a rich demographic and another that will require a set that is special of so that it are interesting to see whom fundamentally advertises or lovers aided by the app. Besides marketing, the info that the app will create will undoubtedly be interesting to many companies for a spectrum that is wide. Lumen defintely won’t be in short supply of individuals planning to partner along with it in the event that app scales whilst the united group plan.
Lumen can be obtained now on iOS and Android os in britain only but may be available internationally quickly.
UPDATED: Argouges quotes have now been clarified.
Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about internet dating. Lumen may be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end regarding the age range – over-50’s are Lumenis the desired clientele.
Despite a busy web site market, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating internet sites. 80 million singles over 50 in united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he’s invested +$4.5 million within the application.
The scene is familiar. Swipeable pages, big images, bios however with one distinction. All users have to upload a selfie within the verification procedure, as well as an algorithm authenticates this resistant to the other profile images provided. a good touch and a tragic indication of the days and problems with internet dating.
Dating apps are wide ranging. Any new software this is certainly wanting to scale requirements a new kind of strategy and Argouges is wanting brand new things ; “we have been testing plenty of various marketing techniques, employing a mixture of on the internet and offline, with a consider offline because we should satisfy our individual base and build up a discussion using them. As an example, this month we are attending a selection of sporting, musical and social occasions which are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps prefer to make use of.
The biggest concern, the thing that makes Lumen much better than competitors? Just what does Lumen have that Tinder will not? In accordance with Andreev, it really is about verification and much more pictures. Lumen utilizes AI and should have a minimum of three pictures on a profile. Hardly a groundbreaking brand new twist or unique UI but a fascinating development. The +50 market is not likely to require as numerous great features to keep their attention. When around 40% of most marriages end up in breakup into the UK and United States, Lumen may well not should do anything but exist and stay for the underserved market. Apps have inked great deal less and seen success.
Argouges and the team don’t have every thing planned and are usually prepared to ask lots of questions whilst the application rolls away. Andreev would like to find out; “Do individuals over 50 want up to now over 50 only? Will be the over-50s prepared for an software only solution? Are over-50s as easy to locate as millennials online? Will we manage to have an age influence that is positive culture? They are the questions I will be asking within the coming weeks.”
Lumen is targeted on a wealthy demographic and something that will require a set that is special of therefore it will undoubtedly be interesting to see who fundamentally advertises or partners utilizing the software. Besides marketing, the information that the software will create is going to be interesting to many organizations for a wide range. Lumen won’t be in short supply of people attempting to partner along with it in the event that software scales whilst the united group plan.
Lumen can be acquired now on iOS and Android in britain only but will likely be available internationally soon.